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Optimizing photo technology for all skin tones
CaptureNoire is a mobile photography and video editing app curated and optimized for all skin tones. Most software tools and online filters frequently make dark skin look washed out or overly saturated due to the backend settings these apps employ. This creates challenges for African American and darker skin users to find filters or presets that complement their skin and facial structure appropriately. To overcome these challenges, CaptureNoire has set out to develop innovative technologies that improve your ability to capture beautiful imagery that is sensitive to a wide variety of skin tones and facial features.
At CaptureNoire, we prioritize capturing people from many diverse backgrounds with a wide array of skin tones. We make it a priority to photograph in a way that is considerate of true hues and illuminates each subject’s unique characteristics. As professional photographers and content creators, we have seen the challenges that photographers and creatives face when optimizing their editing process and finding trendy photo tools that consider darker skin tones. Our mission is to address these challenges head-on, providing an inclusive and innovative solution that celebrates and enhances the natural beauty of all skin tones.
Press
WISH TV
We’re celebrating Martina Jackson, founder of CaptureNoire! She’s the grand prize winner of the Be Nimble Foundation’s pitch competition during the Inaugural Black Innovation Week. Martina is a commercial photographer and the founder of CaptureNoire, a photography editing suite that optimizes the natural pigments found in diverse skin tones…..
Indiana Business Journal
The Indianapolis-based Be Nimble Foundation wrapped up its first Black Innovation Week with an inaugural Idea-Stage Pitch Pardi competition—and chose 12 fledgling startups in the tech and consumer products sectors to honor.
The grand prize—and $5,000—went to Martina Jackson, who is in the early stages of developing a photography editing suite called Capture Noire that aims to help users capture and edit portraits of people with darker skin tones.
“It’s important to have the tools to take portraits that capture folks in their best light, especially as it relates to skin tones,” …
Pitchfeast
On Thursday, Oct. 12, PitchFeast held another successful pitch competition in partnership with IMPACT Central Indiana and three-year sponsor, First Internet Bank. Nine entrepreneurs pitched their unique business ideas among judges and numerous attendees.
Three local Black and Brown-led businesses will receive investment capital and other wraparound services. These investments help accelerate and ignite innovations in the community.
BEO Show
A new mobile photo-editing app may help people with darker skin tones reflect their true pigments and cultural features on camera.
Martina Jackson, a marketing consultant and tech founder, says her new app, Capturenoire, will help people with black and brown skin, who have typically been ignored by traditional photo-editing apps.
Jackson says her app allows you to take selfies without compromising your skin tone or features. She says darker skin tones tend to have...
The Indianapolis Recorder
Photographers have historically had challenges lighting and capturing darker skin tones.
The Indianapolis Recorder sat down with Martina Jackson, founder and CEO of CaptureNoire, a new company whose photo and video editing app captures melanated skin tones in their full beauty.
Born and raised in Indianapolis, Jackson is the owner of Drea & Co., a digital marketing and photography agency. Before she picked up a camera, she...